In order to achieve a practical jump in production and achieve what is the goal of the slogan of the year, the issue of information and awareness seems necessary; Because without news, many of the potentials in economics, politics, society, and especially culture, have been neglected, and the only thing that comes out of this packaging may be unbalanced growth and a mixed mix that the parts of which show awkward patches.But we must go beyond growth and development must be achieved.Development in all aspects and in a balanced way; It is a development that carries the culture of sustainable exploitation of resources.Therefore, the role of information and positive impact on public opinion should not be ignored.Enlightening public opinion and acquainting influential and ineffective people in a particular field with what actually exists and what should be is a circle in which public relations plays a central role and the media revolves around these centers.For this reason, when it comes to jump in production, this jump must also occur in information and the news of the activities carried out in any organization must be published in the media through public relations.This positive wave that is generated can automatically trigger more waves and the escalation can increase society's expectations of organizations and institutes (governmental or non - governmental).These overlap forces producers, researchers and anyone involved in production to move and it prepares them to adapt to these waves.In this regard, the public relations of the Iranian Fisheries Science and Research Institute is trying to regulate its policies in a way that is a clear example of the jump in production, with more ability than last year.In this regard, in addition to timely notification of news and internal events of the institute, the public relations of the Iranian Fisheries Science and Research Institute will inform the public about the programs and projects developed by the internal departments separately in the form of news, reports, notes, interviews, infographics, etc. through various news agencies in order to implement this year's slogan.Issuing up - to - date messages on important events related to the institute's activities, publishing scientific notes from various departments in reputable journals from the experts of headquarters, research centers and research institutes, preparing clips and motion graphics from influential and effective megaprojects as well as planning for more extensive and specialized communication with related organizations such as the Iran Fisheries Organization and the Iran Veterinary Organization are among the most important tasks for the public relations of the Iranian Fisheries Science and Research Institute this year. In addition, in a unique move, the release of an audio podcast and interviews with the deputies and heads of various departments of the institute, research centers and research institutes in connection with programs to jump in production in the field of fisheries and aquaculture research is another example of the efforts of the public relations colleagues to provide information.These podcasts are set to address a specific issue related to the jump in production in fisheries research each week and to introduce the general audience of the institute's website to how they are implemented.It is hoped that these measures along with the policies and objectives set by the institute to implement the slogan of “A Jump in Production” will be an effective and constructive step in raising awareness.Of course, there is no doubt that in this way, benefiting from constructive communication with the country's media (including online, written, video and audio) should be at the forefront of all measures.
Dr.Mastooreh Dostdar
Headof the Public Relations Department of the Iranian Fisheries Science and Research Institute